![]() One set of loops that can help us better understand the basic interactions between a company and its marketplace is the supply/demand structure. ![]() As a result, when something happens in the “external” world (such as a drop in orders, price pressure, or increased customer complaints), we do not recognize how our own actions contributed to that outcome. ![]() We often fail to anticipate the entire series of cause-and-effect relationships that will follow from a particular decision. Using a systems thinking approach can expand our understanding of a particular problem or issue by helping us view our actions in the context of the larger system.
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